Emblem: "Bricks to Stone" Makes Its Sparkling Debut

“bricks to stone”

　　Today 2018 Kelme Asian University Sports Federation (AUSF) Football Cup kicks off in Jinjiang. On the court the official appearance of the emblem stuns everyone.

　　The main body of the emblem is the traditional design element of "bricks to stone", which is composed of six bricks of different colors, forming a dynamic football figure.

　　The whole pattern is a variant of the Chinese character "亚", and it is also a variant of the initial letter "A" of Asia and AUSF. The "Jinjiang 2018" written by a brush pen reflects the traditional Chinese charm.

　　In terms of color, the emblem is mainly red and green. Red represents the main color of traditional architecture in southern Fujian, while green represents the football field, which combines the spirit of football with the urban spirit of Jinjiang.

　　The entire emblem is simple, bright and easy to disseminate.

　　It is reported that the emblem of 2018 Kelme AUSF Football Cup was officially released on August 8th, 2018.

　　Previously, the organizing committee invited five well-known domestic design companies to participate in the design and received a total of 10 design proposals. After several rounds of discussion and research, extensive opinions were sought from all parties and submitted to the AUSF for review and approval. Finally, the proposal by New Culture (Jinjiang) Advertising Media Co., Ltd. was selected. Its designer, Zhou Xie, is the company's general manager and design director, as well as a native of Minnan.

　　Zhou Xie revealed that the words "Jinjiang 2018" in the emblem was written by a brush pen. He was constantly practicing in the office with a brush pen in order to write a vigorous "Jinjiang 2018" in beautiful calligraphy.

中文版

　　赛事会徽：

　　“出砖入石”闪亮全场

　　昨日，卡尔美(KELME)2018亚洲大体联足球亚洲杯在晋江拉开序幕。赛场上，正式亮相的会徽旗帜惊艳全场。

　　会徽主体以闽南传统建筑特色“出砖入石”为主设计元素，整个图案由六块不同颜色的砖石排列而成，形成一个活力动感的足球图形。

　　整个图案又是汉字“亚”的变形，同时也是Asia及AUSF首字母“A”的变形。毛笔书写的“Jinjiang 2018”，体现了中国传统韵味.

　　在颜色方面，会徽以红色、绿色为主色调，红色代表闽南传统建筑的主色调；绿色代表足球绿茵场，寓意将足球运动精神和晋江城市精神结合起来。

　　整个会徽图形简约、色彩鲜明、易于传播。

　　据悉，卡尔美2018年亚洲大体联足球亚洲杯会徽于2018年8月8日正式出炉。

　　此前，组委会邀请5家国内知名设计公司参与设计，共提交10个设计方案。经多轮讨论研究，广泛征求各方意见，并提请亚洲大体联审议通过，最终，新文化(晋江)广告传媒有限公司提交的方案入选，设计者为该公司总经理兼设计总监、土生土长的闽南人周协。

　　周协透露，会徽上的“Jinjiang 2018”，是他用毛笔写的。此前，他每天在办公室里，拿着毛笔不停地练习，就为了写出一个苍劲有力的“Jinjiang 2018”。