2018 Kelme AUSF Football Cup Kicks Off

　　From Oct. 30th to Nov. 10th, Jinjiang will host the biggest football tournament for Asian college students--2018 Asian University Sports Federation (AUSF) Football Cup Tournament, attracting 16 men's teams and 7 women's teams from Asian universities.

　　As AUSF Football Cup Committee tells our journalist, the title sponsor of this sports event Kelme will provide professional football kits and logistics support for this football tournament.

　　Ke Yongxiang, CEO of Kelme Co. Ltd, said, "AUSF Football Cup is a global sports event. Being a sponsor of this football match provides an opportunity for Kelme to have a standing on the world stage, making our brand known to more youngsters. Kelme, as a local enterprise of Jinjiang, will spare no efforts in developing hometown's sports undertakings."

　　"As a professional football kit brand, Kelme's motto of 'Witness the Miracle and Never Give Up' complies with the university students' youthful spirits. It's hoped that sponsoring this sports event can produce more publicity for our brand." said Lin Hua, the vice manager of Kelme's business planning department.

　　What's worth mentioning is that Kelme is also an established title sponsor of 2019 International University Federation World cup.

　　Kelme, a famous international sports brand, by sponsoring major sports events and establishing distribution branches, has establishes itself in China's market.

　　Since 2014, Kelme has sponsored 9 China League One football teams continuously. In the sports season of 2019, there will be 2 more China League One football teams in the Kelme family. Moreover, Kelme is also a certified provider of China League Two football tournament, Chinese Futsal League football tournament and Chinese Women's Super League football tournament.

　　Kelme, by a huge investment, has made itself an exclusive operator of China University Futsal Football Tournament, a unique football IP sports event for the youth. Meanwhile, Kelme, in collaboration with China's Youth Campus Football Activities Guidance Office, has become a new partner of China's 2018 Youth Football Summer Camp.

　　In recent years, "to rejuvenate football sports" has become hot words in China. Jinjiang devotes great efforts to develop and nurture football industry and corresponding sports services. It will host four AUSF Football Cup Tournaments in the years of 2018, 2020, 2022 and 2024. At the same time, this city will also host 4 successive FISU University World Cup Football Tournaments from 2019 to 2025.

　　本期策划：田津

　　本期执行：巫舒静 刘泽宇 董严军

　　本期翻译：许剑辉 陈承雄 吴景森

　　(部分图片由晋江摄协提供)

　　中文版

　　昨日，

　　卡尔美2018亚洲大体联足球亚洲杯在晋江开踢。

　　新一期的《新晋江》也和大家见面了！

　　如大家猜测的那样，

　　本期《新晋江》关注这场令亚洲、令世界瞩目的足球赛，

　　讲述本土企业卡尔美赞助故事、

　　描绘赛事会徽的设计构想，

　　最后还向外国友人介绍了晋江的特色。

　　一起去围观吧！

　　卡尔美2018亚洲大体联足球亚洲杯“开踢”

　　10月30日至11月10日,卡尔美2018亚洲大体联足球亚洲杯在晋江举行，作为亚洲大学生最高级别的足球赛事，将吸引亚洲各高校的16支男队、7支女队参赛。

　　记者从赛事组委会获悉，作为赛事冠名商，卡尔美(KELME)将为比赛提供专业的足球装备和后勤保障。

　　卡尔美(中国)有限公司总经理柯永祥说：“亚洲大体联足球亚洲杯是一个面向全球的赛事，赞助赛事为卡尔美提供了站上世界舞台的机会，可以让更多年轻人知道、了解卡尔美。同时，作为晋江本土企业，卡尔美全力支持家乡体育事业发展。”

　　“作为专业足球装备品牌，卡尔美以‘印证奇迹永不放弃’为品牌基调，这与大学生青春张扬的个性、勇于拼搏的精神相通，希望通过这次比赛提高卡尔美的知名度。”卡尔美商务企划副经理林骅说。

　　值得一提的是，除了2018亚洲大体联足球亚洲杯，卡尔美已确定成为2019年国际大体联世界杯的冠名商。

　　作为国际知名运动品牌，卡尔美在短短几年间，通过赞助各大赛事、建立代理系统，深耕中国市场。

　　从2014年开始，卡尔美陆续赞助了9支中甲球队，2019赛季，还会有两支中甲球队加入卡尔美阵营。此外，卡尔美还是中国足球乙级联赛、中国五人制超级联赛和中国女子超级联赛的官方供应商。

　　在校园足球方面，卡尔美斥巨资成为中国大学生五人制足球联赛独家运营商，打造青少年独特的足球IP赛事。与此同时，卡尔美还携手全国校足办，成为2018全国青少年足球夏令营全新合作伙伴。

　　近年来，振兴足球在中国是个“热词”，而晋江也大力培育和发展足球产业及相关体育服务业。晋江将连续承办2018年、2020年、2022年及2024年共4届亚洲大体联亚洲杯赛。同时，晋江还将承办2019年-2025年连续4届的国际大体联世界杯。